🐶Biscuit
★★★★★
The full-body wiggle is real
Biscuit hears the pouch tear from two rooms away. Six months in and her coat has never looked better.
Over 1 million bowls licked clean
Food they'll wiggle for
Fresh, gently cooked meals — made only for dogs under 10kg. Delivered to your door.
Try 14 meals for £7A proper meal in every pouch
🍗
Real cuts, gently cooked
Whole chicken, beef and salmon — steamed low and slow to keep nutrients in, never rendered into 'meal'.
🦷
Bite-size for small jaws
Every piece is cut for mouths a third of the size the big brands design for. No gulping, no struggle.
⚖️
Portioned to the gram
Boxes are matched to your dog's exact weight — because 40 extra calories a day is a lot when you weigh 4kg.
🥦
No fillers, no mystery
No meat meal, no bulking grains, no added sugar. Every ingredient is one you'd recognise on a plate.
The bit nobody tells you
Feed them like a small dog
Small dogs aren't small big dogs
Most dog food is formulated for a 30kg body, then poured into a smaller bag. Your dog deserves better maths.
2×
Small breeds burn roughly twice the calories per kilo of big dogs — they need denser nutrition, not less of the same.
3×
Standard kibble is sized for jaws up to three times bigger — which is why little dogs gulp, choke and leave the bowl.
+40%
Small dogs live up to 40% longer than large breeds. What's in the bowl compounds over 15+ years.
Physiology figures reflect published veterinary nutrition ranges for toy and small breeds vs. giant breeds.
So we started from scratch
Not shrunk down from a big dog's dinner. Built up from a small dog's body.
| 🐶 wiggle | Big-bag kibble | Generic fresh food | |
|---|---|---|---|
| Formulated only for dogs under 10kg | ✓ | ✕ | ✕ |
| Pieces cut for small jaws | ✓ | ✕ | ✕ |
| Portioned to your dog's weight | ✓ | ✕ | ✓ |
| Human-grade ingredients | ✓ | ✕ | ✓ |
| No meat meal, no fillers | ✓ | ✕ | ✓ |
| Free next-day delivery | ✓ | ✕ | ✕ |
| Under £1.50 a meal | ✓ | ✓ | ✕ |
Trial Box
£7.0014 fresh meals, portioned to your dog's exact weight.
- 🥩 Real cuts, gently cooked — never rendered
- 🐕 Bite-size pieces made for small jaws
- 📦 Pre-portioned pouches — zero guesswork
One million wiggles and counting
Join the wiggle club84% of owners spot a difference
Here's what to look for, and when.
Day One
The bowl test
Fresh food, right-size pieces. Most owners report a licked-clean bowl — and yes, the wiggle — at the very first meal.
Week 3
Settled tummies
Simple, recognisable ingredients are easier to digest. Expect steadier energy and far more pleasant pickup duty.
Month 3
The glow-up
Owners report shinier coats and brighter eyes as complete, meat-first nutrition kicks in.
For Life
Healthy weight, longer walks
Gram-perfect portions keep little bodies lean — the single biggest thing you control in a 15-year friendship.
(1) Wiggle customer survey, 812 subscribers, self-reported after 12 weeks.
The menu
Every recipe is taste-tested by a panel of professionally fussy small dogs. Standards are high. Tails are wagging.
🍗
Chicken & Sweet Potato
The classic wag🥩
Beef & Pumpkin
The hearty one🐟
Salmon & Garden Pea
The shiny-coat special🦃
Turkey & Carrot
The gentle one🐑
Lamb & Butternut
The Sunday roast🦆
Duck & Blueberry
The fancy oneThe proof is in the wiggle
Rated ★★★★★ by small-dog people
🐕Pablo
★★★★★
Our fussy king finally eats
Pablo has rejected every food known to science. He licked the Wiggle bowl clean on day one. I nearly cried.
🦴Mochi
★★★★★
Portions took the guilt away
The vet asked us to watch Mochi's weight. Pre-portioned pouches mean no more 'just a bit extra'. She's lean and bouncy.
🐾Peanut
★★★★★
Right-size pieces matter
Peanut used to gulp kibble whole and cough it back up. The small pieces fixed it in a week. Why does nobody else do this?
Food your small dog will wiggle for
Call off the search. Gram-perfect, gently cooked meals for the littlest member of the family — at your door tomorrow.
Try 14 meals for £7FAQs
Why only dogs under 10kg?
Because small dogs aren't small big dogs. They burn roughly twice the calories per kilo, have much smaller jaws, and live years longer — so we formulate, cut and portion everything for small bodies only.
My dog is famously fussy. Will they eat it?
Fussy small dogs are our specialty — every recipe is taste-tested by the pickiest eaters we could find, and the trial box includes several recipes so you can find their favourite.
How do you work out my dog's portions?
At checkout you tell us your dog's weight, age and activity level. Our vet-built calculator sets a daily calorie target and every pouch in your box is filled to match it. No scoops, no scales, no guesswork.
How do I switch from their current food?
Gradually, over about 7 days: start with a quarter Wiggle mixed into their usual food and increase a little each day. Your trial box comes with a day-by-day transition card.